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MEASURES REFERRED TO IN ARTICLE 3 As a guiding principle, the implementation of the European Year of Citizens will be built around a broad Union-wide information campaign which can be complemented by actions of the Member States. Union and national actions may also involve civil society, which has substantial experience in the field in question, and other stakeholders with a view to create ownership of all key actors. Implementation will be carried out through the following measures: A. DIRECT UNION INITIATIVES Financing will generally take the form of direct purchase of goods and services under existing framework contracts. Part of the financing can be devoted to the provision of linguistic services (translation, interpretation, multilingual information, sign language and Braille). Information and promotion campaigns including:

— producing and disseminating audiovisual and print material which reflect the messages outlined in Article 2;

— holding high-visibility events and forums for exchanging experience and good practices;

— taking measures to publicise the results and raise the profile of Union programmes, schemes and initiatives contributing to the objectives of the European Year of Citizens;

— establishing an information website on Europa (http://europa.eu/index_en.htm) which is dedicated to the actions implemented in the context of the European Year of Citizens;

— including information on the European Year of Citizens in the newsletters, brochures, information material and websites of education institutions and associations, nongovernmental organisations and trade unions. B. CO-FINANCING UNION INITIATIVES Union programmes, such as the 2007 to 2013 Europe for Citizens, could be used to co-finance activities under the European Year of Citizens. Other programmes, such as the 2007-13 specific programme ‘Fundamental Rights and Citizenship’ as part of the general programme "Fundamental Rights and Justice", will provide information about the rights of Union citizens as a priority criterion for projects. C. INITIATIVES NOT RECEIVING ANY UNION FINANCIAL AID

The Union will grant non-financial support, including written authorisation to use the label, once developed, and other materials associated with the European Year of Citizens, to initiatives carried out by public or private organisations, in so far as they provide assurances to the Commission that the initiatives in question are or will be carried out during 2013 and are likely to make a significant contribution to achieving the objectives of the European Year of Citizens.