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Regulation (EU) 2024/900 of the European Parliament and of the Council of 13 March 2024 on the transparency and targeting of political advertising (Text with EEA relevance) article 8 CELEX: 32024R0900 Identification of a political advertisement
1. For the purpose of determining whether a message constitutes political advertising within the meaning of Article 3, point 2, point (b), account shall be taken of all its features, including: (a) the content of the message; (b) the sponsor of the message; (c) the language used to convey the message; (d) the context in which the message is conveyed, including the period of dissemination; (e) the means by which the message is prepared, placed, promoted, published, delivered or disseminated; (f) the target audience; (g) the objective of the message. 2. The Commission shall draw up common guidance intended to contribute to the proper application of this Article. |