FantasticSearch

1. Providers of political advertising services shall retain, to the extent necessary to comply with this Regulation, information they collect in the provision of their services on the following:

(a) the political advertisement or political advertising campaign to which the service or services are connected;

(b) the specific service or services that they provided in connection with the political advertising;

(c) the amounts they invoiced for the service or services that they provided, and the value of other benefits received in part or full exchange for the service or services provided;

(d) information on the public or private origin of the amounts and other benefits referred to in point (c), as well as whether they originated from inside or outside of the Union;

(e) the identity and the contact details of the sponsor of the political advertisement and, where applicable, of the entity ultimately controlling the sponsor and, for legal persons, their place of establishment; and (f) where applicable, an indication of the election, referendum, legislative or regulatory process to which the political advertisement is linked.

2. Providers of political advertising services shall make reasonable efforts to ensure that the information retained pursuant to paragraph 1 is complete and accurate.

3. The information referred to in paragraph 1 shall be in written or in electronic form. Such information shall be retained in a machine-readable format for a period of seven years from the date of the last preparation, placement, promotion, publication, delivery or dissemination, as the case may be.

4. This Article shall not apply to micro-undertakings qualifying under Article 3(1) of Directive 2013/34/EU, if the provision of advertising services is purely marginal and ancillary to their main activities.