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1. Political advertising publishers shall ensure that the transparency notice referred to in Article 11(1), point (e), includes the following information:

(a) the identity of the sponsor and, where applicable, of the entity ultimately controlling the sponsor, including their name, email address, and, where made public, their postal address, and, when the sponsor is not a natural person, the address where it has its place of establishment;

(b) the information required under point (a) on the natural or legal person that provides remuneration in exchange for the political advertisement if this person is different from the sponsor or the entity ultimately controlling the sponsor;

(c) the period during which the political advertisement is intended to be published, delivered or disseminated;

(d) the aggregated amounts and the aggregated value of other benefits received by the providers of political advertising services, including those received by the publisher in part or full exchange for the political advertising services, and, where relevant, of the political advertising campaign;

(e) information on public or private origin of the amounts and other benefits referred to in point (d) as well as whether they originate from inside or outside the Union;

(f) the methodology used for the calculation of the amounts and value referred to in point (d);

(g) where applicable, an indication of elections or referendums and legislative or regulatory processes with which the political advertisement is linked;

(h) where the political advertisement is linked to specific elections or referendums, links to official information about the modalities for participation in the election or referendum concerned;

(i) where applicable, links to the European repository for online political advertisements referred to in Article 13;

(j) information on the mechanisms referred to in Article 15(1);

(k) where applicable, whether a previous publication of the political advertisement or of an earlier version of it has been suspended or discontinued due to an infringement of this Regulation;

(l) where applicable, a statement to the effect that the political advertisement has been subject to targeting techniques or ad-delivery techniques on the basis of the use of personal data, including information specified in Article 19(1), points (c) and (e);

(m) where applicable and technically feasible, the reach of the political advertisement in terms of the number of views and of engagements with the political advertisement.

2. Political advertising publishers shall ensure that the information referred to in paragraph 1 is complete. Political advertising publishers shall ensure the accuracy of the information of paragraph 1, points (d), (f), (i), (j) and (m), before and during the period of publication, delivery, or dissemination of the political advertisement. Where the provider of political advertising services becomes aware that any information transmitted to or published by the political advertising publisher is incomplete or inaccurate, it shall contact, without undue delay, the political advertising publisher concerned and shall transmit completed or corrected information to that political advertising publisher. Where the political advertising publisher becomes aware by any means that the information referred to in Article 11(1) and paragraph 1 of this Article is incomplete or inaccurate, it shall make best efforts, including by contacting the sponsor or the providers of political advertising services, to complete or correct the information without undue delay. Where the information cannot be completed or corrected without undue delay, the political advertising publisher shall not make the political advertisement available or shall without undue delay discontinue the publication, delivery or dissemination of the political advertisement. The political advertising publisher shall without undue delay inform the sponsors or the providers of political advertising services concerned about any decisions under the fifth subparagraph of this paragraph.

3. Transparency notices shall be included in each political advertisement or be easily retrievable at all times during the period of publication of the political advertisement. Transparency notices shall be kept up-to-date during the entire period of publication of the political advertisement, presented in a format which is easily accessible and, at least when the political advertisement is made available electronically, available in a machine-readable format. They shall be written in the language of the political advertisement. Political advertising publishers who offer services in the Union shall ensure that transparency notices comply with applicable accessibility requirements, including, when technically feasible, by making the information available via more than one sensory channel. Transparency notices shall be clearly visible and user friendly, including through the use of plain language.

4. Political advertising publishers shall retain their transparency notices together with any modifications thereto for a period of seven years after the last publication of the political advertisement concerned.

5. Paragraph 4 of this Article shall not apply to micro-undertakings qualifying under Article 3(1) of Directive 2013/34/EU, provided that the provision of advertising services is purely marginal and ancillary to their main activities.

6. The Commission is empowered to adopt delegated acts in accordance with Article 28 to amend this Regulation by adding points to the list of points in paragraph 1 of this Article and by modifying paragraph 1, point (f), of this Article in the light of technological developments, market practices, relevant scientific research, developments in supervision by competent authorities and relevant guidance issued by competent bodies, provided that such an amendment is necessary for the wider context of the political advertisement and its aims to be understood.

7. By 10 July 2025, the Commission shall adopt implementing acts to establish the format of and provide technical specifications for the transparency notice to ensure that it is adapted to the medium used, including for audiovisual and printed media as well as online and offline advertising, taking into account the latest technological and market developments, relevant scientific research and best practices and the specific needs of micro, small and medium-sized undertakings qualifying under Article 3 (1), (2) and (3) of Directive 2013/34/EU. Those implementing acts shall be adopted in accordance with the examination procedure referred to in Article 29(2).