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1. The measures to be taken to achieve the objectives set out in Article 2 shall be closely coordinated with on-going activities promoting rail transport. Those measures shall include the following activities at Union, national, regional or local level, organised in partnerships or individually, and linked to the objectives of the European Year:

(a) initiatives and events to promote debate, build a positive image, raise awareness and facilitate the engagement of citizens, businesses and public authorities in order to increase trust in rail, particularly in the aftermath of the COVID-19 crisis, and to promote the attractiveness of rail for the transport of more people and goods as a means of combating climate change, through multiple channels and tools, including events in Member States, while also highlighting the safety and comfort of travelling by rail;

(b) initiatives in Members States to encourage, in both the public and private sector, business-travel and commuting patterns by rail;

(c) informative exhibitions, inspirational, educational and awareness-raising campaigns, as well as the use of demonstration and information trains to encourage changes in passenger, consumer and business behaviour and to stimulate the general public to actively contribute to achieving the objectives of more sustainable transport;

(d) sharing the experience and best practices of national, regional and local authorities, civil society, businesses and schools as regards promoting the use of rail and on how to implement behavioural change at all levels;

(e) undertaking studies and innovative activities, and disseminating their results on a European or national scale;

(f) promoting projects and networks related to the European Year, including via the media, social networks and other online communities;

(g) partnerships and events such as those set out in the Annex;

(h) identifying and promoting best practices to create a level-playing field for different modes of transport;

(i) promoting projects and activities to raise awareness of sustainable end-to-end mobility that delivers seamless ‘door-to-door’ travel solutions in combination with other modes of transport, including active travel, and sustainable and smart logistics;

(j) promoting projects and activities fostering awareness of the importance of the single European railway area, in particular as regards its on-going implementation, actions facilitating international railway journeys and actions for digital passenger information, such as those providing real-time information about journey offers, fares and timetables, including from independent providers, facilitating comparison; and (k) promoting projects and activities with a view to the realisation of an extended, modernised and interoperable railway infrastructure, including a European Rail Traffic Management System (ERTMS), terminals offering modal shift options, as well as modernised rolling stock.

2. The Commission shall consider initiating, during the European Year:

(a) a study on the feasibility of creating a European label to promote goods and products transported by rail so as to encourage businesses to switch their transport to rail; and (b) a feasibility study with a view to introducing a rail connectivity index, with the aim of categorising the level of integration achieved through the use of services on the rail network and showing the potential of rail to compete with other modes of transport. By 31 March 2021, the Commission shall inform the European Parliament and the Council of its plans.

3. The Union institutions and bodies, as well as Member States, at Union and national level respectively, may refer to the European Year and make use of its visual identity in promoting the activities referred to in paragraph 1.