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Objectives of risk communication Taking into account the respective roles of risk assessors and risk managers, risk communication shall pursue the following objectives:

(a) raise awareness and understanding of the specific issues under consideration, including in cases of divergences in scientific assessment, during the entire risk analysis process;

(b) ensure consistency, transparency and clarity in formulating risk management recommendations and decisions;

(c) provide a sound basis, including, where appropriate, a scientific basis, for understanding risk management decisions;

(d) improve the overall effectiveness and efficiency of the risk analysis;

(e) foster public understanding of the risk analysis, including of the respective tasks and responsibilities of risk assessors and risk managers to enhance confidence in its outcome;

(f) ensure appropriate involvement of consumers, feed and food businesses, the academic community and all other interested parties;

(g) ensure appropriate and transparent exchange of information with interested parties in relation to risks associated with the food chain;

(h) ensure the provision of information to consumers about risk prevention strategies; and (i) contribute to the fight against the dissemination of false information and the sources thereof.