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Content of measures The measures to be taken to achieve the objectives set out in Article 2 shall include the following activities at European, national, regional or local level linked to the objectives of the Year:

(a) conferences, events and initiatives to promote debate and raise awareness of the importance of creativity and a capacity for innovation;

(b) information and promotion campaigns to disseminate key messages;

(c) identification of examples of good practice and dissemination of information about promoting creativity and a capacity for innovation;

(d) surveys and studies on a Community or national scale. In addition to activities co-financed by the Community in accordance with Article 6, the Commission or the Member States may identify other activities as contributing to the objectives of the Year and permit the use of the name of the Year in promoting those activities insofar as they contribute to the achievement of the objectives set out in Article 2.